At 2º EAST, customers can purchase watches for men, women and children, all while being sure that the materials being used are eco-friendly. They reject the idea of fast-fashion and instead focus on designing and producing watches that are created ethically and last longer. Best of all, by cutting out the middleman of traditional retailers, 2º EAST also eliminates the high markups that are standard in the watch market, meaning you get a quality eco-friendly product for a better price.

• NATO straps uses 100% recycled PET plastic
• Packaging they use is made from 100% recycled and recyclable craft paper and board
• Plants 30 trees for every watch sold