AwareStore provides eco-friendly alternatives to mainstream, toxic, and environmentally-destructive daily consumables. Some examples includes laundry powders with optical brighteners, shampoos with parabens, feminine pads with artificial dyes and fragrances. While the company realizes their products are not perfect in terms of sustainability, they are making active commitments to source greener products and encourage people to adopt more sustainable lifestyles.

• Cutlery they sell is fully compostable
• Refills are available for some of their bottled products
• Large offering of reusable products to decentivize single-use items
• Actively advocate for sustainable lifestyles on their website