I Never Use Foundation or Inuf collates the best sustainable beauty brands from around the world. The brands on their website and shop are tested by their in-house criteria and validated by experts. They also boast the Inuf responsible skincare branch, a line of 100% natural beauty products tailored for the humid climate of Hong Kong. Finally, the company offers spa and therapy services, providing professional body and facial treatment.

• Product offerings are either fair-trade, organic, or vegan
• All packaging are made from 100% renewable materials which are biodegradable 
• Offers a recycling program for empty bottles 
• Offers a refilling service
• All labelling on recycled paper